HP gears up to tap managed print services market in India
As managed printing solutions (MPS) are increasingly being recognized as a strategic business tool to manage IT costs and improve workflow efficiency, product vendors are all out to cater to this segment of business.
To tap the nascent yet growing MPS market in India, HP today announced the opening of its new HP Imaging and Printing Enterprise Solutions Experience Center in Bangalore. This is HP’s fourth such center across the world and first in India, the others located in Singapore, Hong Kong and Taiwan.
According to a report by Springboard Research, the MPS market in Asia-Pacific (excluding Japan) region is estimated to grow to USD 1 billion by 2012. The Indian market is expected to be the fastest growing market in the region, with a CAGR of 22.6 percent.
“Over the last one year, managed enterprise printing has seen immense growth as CIOs have realized the benefits of MPS in cost savings and optimized workflows. Going forward, we expect a larger number of enterprises to adopt this model to maximum value from their IT investments,” said Nitin Hiranandani, Director, Managed Enterprise Services, HP IPG.
An analysis of enterprise imaging and printing operations by HP reveals energy savings of between 30 percent and 80 percent and reductions in paper consumption in the millions of pages.
“The cloud enabled instant-on enterprise comes to life at this center where our customers can now experience the benefits of an optimised environment and visualise the power of the latest in workflow solutions,” said Pierre Mirlesse, Vice President, Managed Enterprise Solutions, IPG, HP.
HP also introduced its ePrint for Enterprise solutions that enables secure cloud mobile printing for enterprises in India from any HP webOS device, Blackberry, iPhone and Android devices to any networked enterprise printer or thousands of HP ePrint Mobile Print locations worldwide.
Posted by Declan Abrahams